Outside-In Strategy

The Phoenix Encounter Method – Preparing for Disruption

“Successful firms that are disrupted are not complacent or poorly managed. Instead, they choose to continue on a path that brought them to success. And it is precisely because of this, that they are disrupted.” – Josh Gans

Disruption is not a failure of leadership—it’s often the result of past success. The Phoenix Encounter Method challenges leaders to break free from traditional thinking by imagining their organization’s total destruction (Phoenix Burning). This radical approach forces leaders to confront emerging threats and rethink their strategies before external forces dictate change.

What role could geo-politics play, or AI, or totally new business models, for example ?

By embracing discomfort and thinking beyond incremental improvements, leaders develop the Phoenix Mindset—a bold, transformative approach that drives proactive reinvention rather than reactive adaptation.

Phoenix Encounter Workshops – Transforming Leadership Mindsets

The Phoenix Encounter Workshop is an immersive, high-impact experience designed for senior leaders who need to anticipate disruption and lead transformation. These in-person workshops run for 1 to 3 days and are structured to:

✔ Challenge conventional thinking – Leaders simulate their organization’s downfall to reveal blind spots.
✔ Drive radical reinvention – They reimagine their business models to emerge stronger (Phoenix Rising).
✔ Accelerate strategic agility – The method fosters bold decision-making and rapid adaptation.

Workshops are best suited for groups of 6–15 leaders, but can be scaled for larger teams. Participants leave with a clear, actionable roadmap for navigating disruption and seizing new opportunities before they are forced to react.

To explore more insights on disruption and strategy, visit the Disruption and Strategy section under Articles.

For more details or to book a workshop, reach out today!